Domino’s Pizza in India is on a winning streak. Jubilant FoodWorks, the master franchisee operating Domino’s in India, has reported a significant surge in profit for the fourth quarter of FY2025. The rise comes amid the brand’s continued focus on digital expansion, value pricing, and rapid outlet growth.
Digital Channels Fueling Growth
One of the key drivers behind Domino’s India’s strong performance is its investment in digital platforms. With over 70% of orders now placed online, the company’s mobile app and website have become central to its strategy. Personalized recommendations, AI-powered ordering features, and seamless payment options have helped create a smoother customer experience and increased order frequency.
The Domino’s India app saw record usage in early 2025, thanks in part to exclusive in-app offers and loyalty programs that reward frequent customers.
Aggressive Expansion Strategy
In just the last quarter, Domino’s opened 52 new outlets across the country, bringing the total number of stores to over 1,900. The company is expanding its presence beyond major metros, targeting Tier-2 and Tier-3 cities where demand for delivery and quick-service dining is growing rapidly.
The brand has also introduced “dark kitchens” in certain regions—delivery-only kitchens designed to cut costs and speed up order fulfillment.
Value Offerings Attract Budget-Conscious Consumers
With inflation impacting household budgets, Domino’s has managed to maintain strong customer engagement by offering value-driven menu options. Deals like the ₹99 pizza, Everyday Value combos, and app-exclusive discounts have helped attract price-sensitive customers without sacrificing quality.
These offerings, paired with fast delivery and reliable service, are helping the brand stay ahead in a highly competitive food service market.
A Leader in the Domino’s Global Network
Domino’s India continues to be one of the most successful international markets for the brand. In addition to its operations in India, Jubilant FoodWorks also runs Domino’s in Sri Lanka and Bangladesh, both of which are following a similar digital and delivery-first model.
Analysts credit the company’s tech integration, delivery infrastructure, and scalable growth model as key reasons behind its profitability.
Looking Ahead
The company has signaled more innovations on the horizon, including AI-enhanced ordering, expansion of the Pizza Theater store format, and a transition to electric delivery bikes in select cities to support sustainability goals.
Domino’s India is proving that when technology, value, and convenience come together, even a simple slice of pizza can become a billion-rupee success story.
